Play Up

Play Up is a Portuguese baby and children's clothing brand, with a simple and contemporary aesthetic inspired by nature and everyday life.

Their collections favour natural tones, textures, and comfortable shapes, creating pieces that are easy to combine and designed to accompany children through different stages of childhood.

At Smiling Ones, you'll find a selection of Play Up clothing for babies and children, including bodysuits, rompers, sweaters, trousers, dresses, and other everyday pieces.

Play Up uses different materials in its collections, including organic cotton and recycled fibres in certain products. The exact composition and characteristics of each item are indicated on its respective product page.

The brand maintains a strong connection to production in Portugal, a characteristic that is part of Play Up's identity.