{"title":"Play Up","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eDiscover Play Up\u003c\/strong\u003e, a Portuguese baby and children's clothing brand known for its contemporary design, natural tones, and careful approach to materials. Find a selection of \u003cstrong\u003ePlay Up baby and children's clothing\u003c\/strong\u003e at Smiling Ones, featuring comfortable and timeless pieces to accompany your little ones in their day-to-day life.\u003c\/p\u003e","products":[{"product_id":"camisola-jersey-estampada","title":"Play Up - Printed Jersey T-Shirt","description":"\u003cp\u003eThis long-sleeved sweater from the renowned Portuguese brand \u003cb\u003ePlay Up\u003c\/b\u003e is a unique piece for your little one's wardrobe. Crafted in a soft \"Off-White\" jersey knit, it stands out for its comfortable cut with a round neckline and a practical shoulder opening adorned with genuine coconut buttons. Its great charm lies in the exclusive and artistic beetroot print on the front, adding a playful, organic, and rustic touch to the garment. It is the ideal choice for parents looking for children's clothing with identity, sustainability, and maximum comfort for everyday wear.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eBeetroot Organic and Recycled Cotton Long-Sleeved Sweater – Play Up (Ref: 1AR11005_E741N)\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover more pieces in our \u003ca href=\"https:\/\/smilingones.pt\/collections\/play-up\" title=\"Play Up | Baby and Kids Clothing\"\u003ePlay Up baby and kids clothing collection\u003c\/a\u003e.\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Play Up","offers":[{"title":"12M","offer_id":53697539146065,"sku":"1AR11005_E741N","price":16.0,"currency_code":"EUR","in_stock":false},{"title":"24M","offer_id":53697539178833,"sku":"1AR11005_E741N","price":16.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/2857\/8897\/files\/Play_up_1AR11005_E741N_1.jpg?v=1778095587"},{"product_id":"sweat-jersey-bege","title":"Play Up - Fleece-lined knit jacket","description":"\u003cp\u003eThis knit cardigan from the prestigious Portuguese brand \u003cb\u003ePlay Up\u003c\/b\u003e is the missing piece to ensure your child's comfort and conscious style. In a versatile \"Off-White\" color, the model features an elegant V-neck and a practical front opening with genuine coconut buttons, which give it a rustic and natural charm. The great differentiator is its brushed interior, which acts like a warm hug, keeping the child's body temperature stable. With elastic cuffs that gently adjust to the wrists, it is the perfect cardigan to layer over sweaters and \u003ci\u003ebodysuits\u003c\/i\u003e, ideal for both family outings and everyday wear.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eKids' Knit Cardigan with Brushed Interior – Play Up (Ref: 1AR10904_P0085)\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover more pieces in our \u003ca href=\"https:\/\/smilingones.pt\/collections\/play-up\" title=\"Play Up | Baby Clothing\"\u003ePlay Up baby and kids' clothing collection\u003c\/a\u003e.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Play Up","offers":[{"title":"12M","offer_id":53697591312721,"sku":"1AR10904_P0085","price":35.0,"currency_code":"EUR","in_stock":false},{"title":"24M","offer_id":53697620148561,"sku":"1AR10904_P0085","price":35.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/2857\/8897\/files\/1AR10904_P0085_1_7a14918c-2360-461e-8333-3afe79e2581b.jpg?v=1778095312"},{"product_id":"blusa-tecido-estampado","title":"Play Up - Printed Fabric Blouse","description":"\u003cp\u003eThis long-sleeved blouse from the renowned Portuguese brand \u003cb\u003ePlay Up\u003c\/b\u003e is the perfect piece to create a sweet, elegant, and poetic look for your little one. Crafted from premium textured cotton fabric in \"Off-White,\" it stands out for its lightweight cut with a round neckline and an exclusive, delicate all-over bird print. The front fastening features a charming and eco-friendly detail: a genuine coconut button that adds a rustic, artisanal finish to the blouse. It is the ideal choice both for weekend outings and for occasions when you want a more polished look without sacrificing comfort.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eChildren's Cotton Blouse with Bird Print – Play Up (Ref: 0AR11251_E710N)\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover more pieces in our \u003ca href=\"https:\/\/smilingones.pt\/collections\/play-up\" title=\"Play Up | Baby Clothing\"\u003ePlay Up baby and children's clothing collection\u003c\/a\u003e.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Play Up","offers":[{"title":"12M","offer_id":53697597440337,"sku":"0AR11251_E710N","price":20.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/2857\/8897\/files\/0AR11251_E710N_1_29c428c7-de0c-42d0-bbc7-9f6ffe2c19f6.jpg?v=1778094727"},{"product_id":"sweatshirt-algodao-organico-preta","title":"Play Up - Black Organic Cotton Sweatshirt","description":"\u003cdiv class=\"rdc-product-ref-reviews\"\u003e\n\n\u003cdiv class=\"rdc-product-ref\"\u003e\n\n\u003cp\u003eThis long-sleeved sweatshirt from the prestigious Portuguese brand \u003cb\u003ePlay Up\u003c\/b\u003e is the ideal unisex piece for creating modern, practical, and very comfortable \u003ci\u003elooks\u003c\/i\u003e. Although the title mentions the colour black, the piece comes in an elegant and versatile textured \u003cb\u003eDark Grey\u003c\/b\u003e shade. It stands out for its functional design, which includes a charming \"kangaroo\" style front pocket (perfect for little ones to store their treasures) and a side opening at the shoulder with genuine coconut buttons, giving it a unique rustic finish. It is the perfect choice to accompany your little explorer on everyday play or weekend outings.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eLong-Sleeved Sweatshirt with Front Pocket – Play Up (Ref: 1AR11351_P9066)\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover more pieces in our \u003ca href=\"https:\/\/smilingones.pt\/collections\/play-up\" title=\"Play Up | Baby Clothing\"\u003ePlay Up baby and children's clothing collection\u003c\/a\u003e.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Play Up","offers":[{"title":"12M","offer_id":53716461650257,"sku":"1AR11351_P9066","price":25.0,"currency_code":"EUR","in_stock":true},{"title":"18M","offer_id":53716461683025,"sku":"1AR11351_P9066","price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/2857\/8897\/files\/1AR11351_P9066_1_5c872dcb-a986-4d76-8a09-963cadd50d1d.jpg?v=1778097467"},{"product_id":"camisola-flame-estampada","title":"Play Up - Organic Cotton Printed Blue T-shirt","description":"\u003cp\u003eThis charming long-sleeved sweater from the prestigious Portuguese brand \u003cb\u003ePlay Up\u003c\/b\u003e is the ideal choice to enrich your little one's wardrobe with comfort and conscious style. Made from the highest quality jersey fabric in \u003cb\u003eDark Blue\u003c\/b\u003e, the piece stands out for its comfortable fit with a round neckline and an exclusive and poetic all-over bird print. To give it a unique rustic and artisanal touch, the sweater includes a lovely decorative coconut button sewn on the chest. It is the perfect piece for everyday wear, ensuring a neat, modern, and very cozy look.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eOrganic Cotton Long-Sleeve Bird Sweater – Play Up (Ref: 1AR11007_E749B)\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover more pieces in our \u003ca href=\"https:\/\/smilingones.pt\/collections\/play-up\" title=\"Play Up | Baby Clothing\"\u003ePlay Up baby and children's clothing collection\u003c\/a\u003e.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Play Up","offers":[{"title":"36M","offer_id":53716242039121,"sku":"1AR11007_E749B","price":17.9,"currency_code":"EUR","in_stock":false},{"title":"12M","offer_id":53716242071889,"sku":"1AR11007_E749B","price":17.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/2857\/8897\/files\/Play_up_1AR11007_E749B_1.jpg?v=1778096550"},{"product_id":"calca-felpa-bege","title":"Play Up - Beige Fleece Trousers with elastic waist","description":"\u003cp\u003eThese fleece trousers from the prestigious Portuguese brand \u003cb\u003ePlay Up\u003c\/b\u003e are the perfect fusion of minimalist style and the practicality that children's daily routines demand. Although the title mentions the colour beige, the piece comes in a beautiful and versatile \u003cb\u003eEcru\u003c\/b\u003e (natural \u003ci\u003eOff-White\u003c\/i\u003e) tone. Designed to ensure an impeccable and relaxed fit, they feature a very comfortable elasticated waistband and elasticated ankle cuffs that prevent the trousers from riding up during movement. The final touch of charm comes from the decorative drawstring at the waist, which gives the garment a rustic yet modern look. They are the ideal trousers for creating practical everyday outfits, perfect for school or weekend outings.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eChildren's Fleece Trousers with Elastic Waist Ecru – Play Up (Ref: 2AR10907_P0086)\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover more items in our \u003ca href=\"https:\/\/smilingones.pt\/collections\/play-up\" title=\"Play Up | Baby Clothing\"\u003ePlay Up baby and children's clothing collection\u003c\/a\u003e.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Play Up","offers":[{"title":"12M","offer_id":53716241121617,"sku":"2AR10907_P0086","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"24M","offer_id":53716241154385,"sku":"2AR10907_P0086","price":19.9,"currency_code":"EUR","in_stock":true},{"title":"18M","offer_id":53716241187153,"sku":"2AR10907_P0086","price":19.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/2857\/8897\/files\/Play_up_2AR10907_P0086_1.jpg?v=1778099365"},{"product_id":"camisola-jersey-flame-estampado","title":"Play Up - Organic cotton T-shirt with Hearts print","description":"\u003cp\u003eThis charming long-sleeved sweater from the prestigious Portuguese brand \u003cb\u003ePlay Up\u003c\/b\u003e is the ideal piece to bring more care, comfort, and conscious style to your little girl's wardrobe. Crafted from high-quality jersey knit in \u003cb\u003eLight Pink\u003c\/b\u003e, the garment stands out for its comfortable cut with a round neckline and an exclusive, delicate all-over heart print. The side shoulder opening features genuine coconut buttons, providing a rustic, eco-friendly, and very charming finish. It is the perfect choice for creating sweet, modern, and ultra-comfortable daily \u003ci\u003elooks\u003c\/i\u003e.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLong-Sleeved Organic Cotton Hearts Sweater – Play Up (Ref: 2AR11004_E704P)\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover more pieces in our \u003ca href=\"https:\/\/smilingones.pt\/collections\/play-up\" title=\"Play Up | Baby and Kids Clothing\"\u003ePlay Up baby and kids clothing collection\u003c\/a\u003e.\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Play Up","offers":[{"title":"12M","offer_id":53716240302417,"sku":"2AR11004_E704P","price":17.9,"currency_code":"EUR","in_stock":true},{"title":"24M","offer_id":53716240335185,"sku":"2AR11004_E704P","price":17.9,"currency_code":"EUR","in_stock":true},{"title":"36M","offer_id":53716240367953,"sku":"2AR11004_E704P","price":17.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/2857\/8897\/files\/Play_up_2AR11004_E704P_1.jpg?v=1778099572"},{"product_id":"camisola-jersey-riscas","title":"Play Up - Striped Plush Jumpsuit","description":"\u003cdiv class=\"rdc-product-ref-reviews\"\u003e\n\n\u003cdiv class=\"rdc-product-ref\"\u003e\n\n\u003cdiv class=\"rdc-desc-extra-info page-content\"\u003e\n\n\u003cmeta charset=\"utf-8\"\u003e\n\n\u003cp\u003eThis fleece jumpsuit from the prestigious Portuguese brand \u003cb\u003ePlay Up\u003c\/b\u003e is the perfect choice for dressing your baby with practicality, elegance, and eco-consciousness. Crafted in a soft knit in \u003cb\u003eLight Grey\u003c\/b\u003e, the piece stands out for its timeless horizontal striped pattern and comfortable cut with a round neckline. The details make all the difference: it features a side shoulder opening with genuine coconut buttons that add a unique rustic charm, as well as soft elasticated cuffs that help keep the sleeves and legs always in the right place. It is the ideal one-piece garment to keep your little explorer warm and comfortable all day long.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eLong-Sleeved Striped Fleece Jumpsuit – Play Up (Ref: 1AR11501_E735G)\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover more pieces in our \u003ca href=\"https:\/\/smilingones.pt\/collections\/play-up\" title=\"Play Up | Baby Clothes\"\u003ePlay Up baby and children's clothing collection\u003c\/a\u003e.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Play Up","offers":[{"title":"12M","offer_id":53716238860625,"sku":"1AR11501_E735G","price":35.0,"currency_code":"EUR","in_stock":true},{"title":"36M","offer_id":53716238893393,"sku":"1AR11501_E735G","price":35.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/2857\/8897\/files\/Play_up_1AR11501_E735G_1.jpg?v=1778098837"},{"product_id":"joggers-bebe-riscas","title":"Play Up - Striped baby joggers","description":"\u003cdiv class=\"rdc-product-ref-reviews\"\u003e\n\n\u003cdiv class=\"rdc-product-ref\"\u003e\n\n\u003cdiv class=\"rdc-desc-extra-info page-content\"\u003e\n\n\u003cp\u003eThese jogger-style trousers from the prestigious Portuguese brand \u003cb\u003ePlay Up\u003c\/b\u003e are the perfect combination of timeless style and practicality. Crafted from a soft and cozy fleece knit in \u003cb\u003eLight Grey\u003c\/b\u003e, the piece stands out for its classic all-over horizontal stripe pattern. Designed to keep up with a baby's active pace, they feature a very comfortable elasticated waistband and elasticated cuffs at the ankles that keep the trousers in place, even when the baby starts crawling or taking their first steps. The final touch of charm comes from the decorative front drawstring, which adds a sporty and modern look.\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eStriped Fleece Jogger Trousers for Baby – Play Up (Ref: 1AR11607_E735G)\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover more pieces in our \u003ca href=\"https:\/\/smilingones.pt\/collections\/play-up\" title=\"Play Up | Baby Clothing\"\u003ePlay Up baby and children's clothing collection\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Play Up","offers":[{"title":"12M","offer_id":53716234830161,"sku":"1AR11607_E735G","price":25.0,"currency_code":"EUR","in_stock":true},{"title":"24M","offer_id":53716234862929,"sku":"1AR11607_E735G","price":25.0,"currency_code":"EUR","in_stock":true},{"title":"18M","offer_id":53716234895697,"sku":"1AR11607_E735G","price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/2857\/8897\/files\/Play_up_1AR11607_E735G_1.jpg?v=1778099012"},{"product_id":"sweat-tricot-bege","title":"Play Up - Recycled Wool Jumper Light Brown","description":"\u003cp\u003eThis beautiful knit sweater from the prestigious Portuguese brand \u003cb\u003ePlay Up\u003c\/b\u003e is the essential piece to ensure your little one faces autumn and winter days with maximum thermal comfort and elegance. Crafted in a rich and sophisticated \u003cb\u003eLight Brown\u003c\/b\u003e melange texture, it features a classic cut with a round neckline and long sleeves with ribbed finishes that help retain heat. Made using circular and conscious processes, this sweater offers a timeless and rustic look that easily pairs with corduroy, denim, or twill trousers, making it ideal for family outings and stylish cold days.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eLight Brown Recycled Wool Knit Sweater – Play Up (Ref: 1AR11356_P8082)\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover more pieces in our \u003ca href=\"https:\/\/smilingones.pt\/collections\/play-up\" title=\"Play Up | Baby Clothing\"\u003ePlay Up baby and children's clothing collection\u003c\/a\u003e.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Play Up","offers":[{"title":"36M","offer_id":53716234731857,"sku":"1AR11356_P8082","price":45.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/2857\/8897\/files\/Play_up_1AR11356_P8082_1.jpg?v=1778098384"},{"product_id":"jersey-estampado","title":"Play Up - Printed Knit Hoodie","description":"\u003cp\u003eThis charming hooded knit cardigan from the prestigious Portuguese brand \u003cb\u003ePlay Up\u003c\/b\u003e is a true work of art for your little one's wardrobe. Made from a soft and comfortable knit in an \"Off-White\" color, it stands out for its practical cut with long sleeves and a front opening with genuine coconut buttons, which give it a rustic and natural touch.\u003c\/p\u003e\n\u003cp\u003eThe great highlight of this piece is its exclusive and affectionate house print. This pattern was born artistically from the paint bars of renowned artist \u003cb\u003eMarta Rodrigues\u003c\/b\u003e, which were transformed into small abstract houses, resulting in a unique design full of care, history, and warmth. It is the perfect choice to protect your little one on cooler days with plenty of style and originality.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrinted Organic Cotton House Hooded Cardigan – Play Up (Ref: 1AR11354_E730N)\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover more pieces in our \u003ca href=\"https:\/\/smilingones.pt\/collections\/play-up\" title=\"Play Up | Baby Clothing\"\u003ePlay Up baby and children's clothing collection\u003c\/a\u003e.\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Play Up","offers":[{"title":"12M","offer_id":53716230242641,"sku":"1AR11354_E730N","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"24M","offer_id":53716230275409,"sku":"1AR11354_E730N","price":40.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/2857\/8897\/files\/Play_up_1AR11354_E730N_1.jpg?v=1778097652"},{"product_id":"sweat-felpa-riscas","title":"Play Up - Grey Striped Sweatshirt in organic cotton","description":"\u003cp\u003eThis long-sleeved sweatshirt from the prestigious Portuguese brand \u003cb\u003ePlay Up\u003c\/b\u003e is the essential unisex piece to ensure your little one’s comfort and conscious style. Crafted from a soft and cozy knit in a \u003cb\u003eLight Grey\u003c\/b\u003e color, it stands out for its classic vertical stripe pattern and comfortable fit with a round neckline. The minimalist design, with its focus on detail, features a side shoulder opening with genuine coconut buttons, adding a rustic and natural charm to the piece. It is the perfect choice for creating versatile and very warm everyday looks, ideal for both school and weekend outings.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOrganic Cotton Striped Long-Sleeve Sweatshirt – Play Up (Ref: 1AR11355_E735G)\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover more pieces in our \u003ca href=\"https:\/\/smilingones.pt\/collections\/play-up\" title=\"Play Up | Baby Clothing\"\u003ePlay Up baby and children's clothing collection\u003c\/a\u003e.\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Play Up","offers":[{"title":"24M","offer_id":53716228964689,"sku":"1AR11355_E735G","price":30.0,"currency_code":"EUR","in_stock":true},{"title":"18M","offer_id":53716228997457,"sku":"1AR11355_E735G","price":30.0,"currency_code":"EUR","in_stock":true},{"title":"12M","offer_id":53918330880337,"sku":"1AR11355_E735G","price":30.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/2857\/8897\/files\/Play_up_1AR11355_E735G_1.jpg?v=1778097962"},{"product_id":"sweatshirt-gola-bebe","title":"Play Up - Baby collar sweatshirt","description":"\u003cp\u003eThis beautiful sweatshirt from the prestigious Portuguese brand \u003cb\u003ePlay Up\u003c\/b\u003e strikes the perfect balance between classic elegance and relaxed comfort. Crafted in a soft fleece knit in an \u003cb\u003eEcru\u003c\/b\u003e (natural \u003ci\u003eOff-White\u003c\/i\u003e) color, the garment stands out for its unique design with a \u003cb\u003ewide baby collar\u003c\/b\u003e, which adds a sweet, poetic, and vintage touch to your little one's look. The cut features comfortable long sleeves and a back opening with a genuine coconut button, offering an artisanal and sustainable finish. It is the ideal choice for creating distinctive and very warm outfits, perfect for any special occasion or for everyday wear.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eFleece Sweatshirt with Wide Baby Collar Ecru – Play Up (Ref: 2AR10904_P0086)\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover more pieces in our \u003ca href=\"https:\/\/smilingones.pt\/collections\/play-up\" title=\"Play Up | Baby Clothing\"\u003ePlay Up baby and children's clothing collection\u003c\/a\u003e.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Play Up","offers":[{"title":"24M","offer_id":53697954480465,"sku":"2AR10904_P0086","price":30.0,"currency_code":"EUR","in_stock":true},{"title":"18M","offer_id":53697968898385,"sku":"2AR10904_P0086","price":30.0,"currency_code":"EUR","in_stock":true},{"title":"12M","offer_id":53701369626961,"sku":"2AR10904_P0086","price":30.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/2857\/8897\/files\/Play_up_2AR10904_P0086_1.jpg?v=1778099200"},{"product_id":"camisola-quadrados","title":"Play Up - Checkered Sweater","description":"\u003cp\u003eThis beautiful long-sleeved sweater from the prestigious national brand \u003cb\u003ePlay Up\u003c\/b\u003e (incorrectly described as \"squares sweater\" in some listings) stands out for its exclusive and poetic \u003cb\u003eazulejo tile print\u003c\/b\u003e throughout the piece. A clear and elegant tribute to traditional Portuguese patterns, crafted in a modern and minimalist design.\u003c\/p\u003e\n\u003cp\u003eMade from the highest quality organic cotton jersey, it features a very comfortable regular fit and a practical opening at the shoulder with genuine coconut buttons. It is the perfect choice to dress your little one with originality, ensuring a polished look full of identity and maximum comfort for everyday wear.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eOrganic Cotton Long-Sleeved Azulejo Sweater – Play Up (Ref: 1AR11006_E706N)\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover more pieces in our \u003ca href=\"https:\/\/smilingones.pt\/collections\/play-up\" title=\"Play Up | Baby Clothing\"\u003ePlay Up baby and children's clothing collection\u003c\/a\u003e.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Play Up","offers":[{"title":"12M","offer_id":53716225687889,"sku":"1AR11006_E706N","price":18.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/2857\/8897\/files\/Play_up_1AR11006_E706N_1.jpg?v=1778099979"},{"product_id":"leggings-algodao-1","title":"Play Up - Printed cotton T-shirt","description":"\u003cp\u003e\u003cspan class=\"\"\u003eThis charming long-sleeved sweater from the prestigious national brand \u003c\/span\u003e\u003cb class=\"\"\u003ePlay Up\u003c\/b\u003e\u003cspan class=\"\"\u003e is the ideal piece to bring a touch of spring,\u003c\/span\u003e\u003cspan class=\"\"\u003e tenderness, and warmth to your little girl's wardrobe.\u003c\/span\u003e\u003cspan class=\"\"\u003e Crafted from a soft knit in \u003c\/span\u003e\u003cb class=\"\"\u003eLight Pink\u003c\/b\u003e\u003cspan class=\"\"\u003e,\u003c\/span\u003e\u003cspan class=\"\"\u003e the piece stands out for its exclusive and delicate all-over floral print and elegant \u003c\/span\u003e\u003cb class=\"\"\u003emock neck\u003c\/b\u003e\u003cspan class=\"\"\u003e design (slightly raised collar),\u003c\/span\u003e\u003cspan class=\"\"\u003e which protects the neck on cooler days.\u003c\/span\u003e\u003cspan class=\"\"\u003e It also features a practical side opening on the shoulder with genuine coconut buttons,\u003c\/span\u003e\u003cspan class=\"\"\u003e providing a rustic,\u003c\/span\u003e\u003cspan class=\"\"\u003e eco-friendly, and very charming finish.\u003c\/span\u003e\u003cspan class=\"\"\u003e It is the perfect choice for creating versatile,\u003c\/span\u003e\u003cspan class=\"\"\u003e modern, and comfortable daily \u003c\/span\u003e\u003ci class=\"\"\u003elooks\u003c\/i\u003e\u003cspan class=\"\"\u003e.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLong-Sleeved Sweater with Mock Neck and Floral Print – Play Up (Ref: 2AR11005_E727P)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"\"\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover more pieces in our \u003ca href=\"https:\/\/smilingones.pt\/collections\/play-up\" title=\"Play Up | Baby Clothing\"\u003e\u003cstrong\u003ePlay Up baby and children's clothing collection\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"Play Up","offers":[{"title":"12M","offer_id":53716224213329,"sku":"2AR11005_E727P","price":18.0,"currency_code":"EUR","in_stock":true},{"title":"24M","offer_id":53716224246097,"sku":"2AR11005_E727P","price":18.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/2857\/8897\/files\/Play_up_2AR11005_E727P_1.jpg?v=1778099769"},{"product_id":"leggins-algodao-estampados","title":"Play Up - Organic cotton leggings","description":"\u003cp\u003e\u003cspan class=\"\"\u003eThese leggings from the prestigious national brand \u003c\/span\u003e\u003cb class=\"\"\u003ePlay Up\u003c\/b\u003e\u003cspan class=\"\"\u003e are the essential and ultra-versatile piece missing from your little one's wardrobe.\u003c\/span\u003e\u003cspan class=\"\"\u003e Crafted from premium-quality organic cotton knit in a \u003c\/span\u003e\u003cb class=\"\"\u003eLight Brown\u003c\/b\u003e\u003cspan class=\"\"\u003e \u003c\/span\u003e\u003ci class=\"\"\u003emelange\u003c\/i\u003e\u003cspan class=\"\"\u003e,\u003c\/span\u003e\u003cspan class=\"\"\u003e they stand out for their minimalist and highly functional design.\u003c\/span\u003e\u003cspan class=\"\"\u003e They feature a very soft elasticated waistband and charming \u003c\/span\u003e\u003cb class=\"\"\u003ehigh cuffs\u003c\/b\u003e\u003cspan class=\"\"\u003e at the ankles that ensure a perfect fit,\u003c\/span\u003e\u003cspan class=\"\"\u003e preventing the pants from riding up while the baby crawls,\u003c\/span\u003e\u003cspan class=\"\"\u003e walks, or plays.\u003c\/span\u003e\u003cspan class=\"\"\u003e They are easy to pair with any sweater,\u003c\/span\u003e\u003cspan class=\"\"\u003e \u003c\/span\u003e\u003ci class=\"\"\u003eonesie\u003c\/i\u003e\u003cspan class=\"\"\u003e, or jacket,\u003c\/span\u003e\u003cspan class=\"\"\u003e making them the perfect choice for everyday wear.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eOrganic Cotton Leggings with High Cuffs in Light Brown – Play Up (Ref: 1AR10908_P8082)\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover more pieces in our \u003ca href=\"https:\/\/smilingones.pt\/collections\/play-up\" title=\"Play Up | Baby Clothing\"\u003ePlay Up baby and children's clothing collection\u003c\/a\u003e.\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Play Up","offers":[{"title":"12M","offer_id":53716223754577,"sku":"1AR10908_P8082","price":14.0,"currency_code":"EUR","in_stock":true},{"title":"18M","offer_id":53716223787345,"sku":"1AR10908_P8082","price":14.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/2857\/8897\/files\/Play_up_1AR10908_P8082_1.jpg?v=1778098174"},{"product_id":"casaco-algodao-capuz","title":"Play Up - Cotton Hooded Jacket","description":"\u003cp\u003eThis hooded jacket from the prestigious Portuguese brand \u003cb\u003ePlay Up\u003c\/b\u003e is an essential third layer for any child's wardrobe. Crafted from a soft and cozy fleece knit in the versatile \u003cb\u003eEcru\u003c\/b\u003e (natural off-white) color, this style stands out for its extremely practical and functional design. It features an anatomical protective hood, side patch pockets (perfect for keeping little hands warm or stashing small treasures), and a full-length front zip opening. It is the perfect jacket for easy layering on cooler days, ensuring a modern, relaxed, and very comfortable look for school or family outings.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEcru Hooded Fleece Jacket with Front Zip – Play Up (Ref: 1AR10905_P0086)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover more pieces in our \u003ca href=\"https:\/\/smilingones.pt\/collections\/play-up\" title=\"Play Up | Baby Clothing\"\u003e\u003cstrong\u003ePlay Up baby and children's clothing collection\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","brand":"Play Up","offers":[{"title":"12M","offer_id":53716221919569,"sku":"1AR10905_P0086","price":25.0,"currency_code":"EUR","in_stock":true},{"title":"18M","offer_id":53716221952337,"sku":"1AR10905_P0086","price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/2857\/8897\/files\/1AR10905_P0086_1_c77396b9-5110-4fa9-ab30-df00fdc52463.jpg?v=1778094339"},{"product_id":"casaco-tricot","title":"Play Up - Knitted Cardigan","description":"\u003cdiv class=\"rdc-product-accordion\"\u003e\n\n\u003cdiv class=\"rdc-desc-extra-info page-content\"\u003e\n\n\u003cmeta charset=\"utf-8\"\u003e\n\n\u003cp\u003eThis beautiful knit cardigan from the prestigious national brand \u003cb\u003ePlay Up\u003c\/b\u003e is the essential third piece to ensure your little one faces autumn and winter days with maximum thermal comfort, softness, and elegance. Crafted in a rich and sophisticated textured knit in \u003cb\u003eLight Brown\u003c\/b\u003e \u003ci\u003emelange\u003c\/i\u003e, the model stands out for its classic cut with a V-neck, two charming patch pockets on the front, and a front opening with genuine coconut buttons that give it a unique rustic finish. Made through circular and conscious processes, this cardigan offers a timeless look, perfect for layering over bodysuits or thin sweaters.\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eLight Brown Recycled Wool Knit Cardigan – Play Up (Ref: 1AR11403_P8082)\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover more pieces in our \u003ca href=\"https:\/\/smilingones.pt\/collections\/play-up\" title=\"Play Up | Baby and Kids Clothing\"\u003ePlay Up baby and children's clothing collection\u003c\/a\u003e.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Play Up","offers":[{"title":"24M","offer_id":53715869630801,"sku":"1AR11403_P8082","price":45.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/2857\/8897\/files\/Play_up_1AR11403_P8082_1.jpg?v=1778098673"},{"product_id":"play-up-camisola-riscas-em-algodao-organico","title":"Play Up - Striped Organic Cotton T-Shirt","description":"\u003cp\u003eThis long-sleeved sweater from the prestigious national brand \u003cb\u003ePlay Up\u003c\/b\u003e is the essential unisex basic missing from your little explorer's wardrobe. Crafted in a soft jersey knit in \u003cb\u003eDark Grey\u003c\/b\u003e, it stands out for its classic horizontal stripe pattern and comfortable round-neck cut. Focused on practicality, the garment includes a clever side opening at the shoulder adorned with genuine coconut buttons, adding rustic and natural charm to the look. It is the perfect choice for creating versatile, modern, and stylish everyday outfits, ideal for school, nursery, or family outings.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eOrganic Cotton Striped Long-Sleeve Sweater – Play Up (Ref: 1AR11003_R324G)\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover more pieces in our \u003ca href=\"https:\/\/smilingones.pt\/collections\/play-up\" title=\"Play Up | Baby and Kids Clothing\"\u003ePlay Up baby and children's clothing collection\u003c\/a\u003e.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Play Up","offers":[{"title":"18M","offer_id":53716219035985,"sku":"1AR11003_R324G","price":19.0,"currency_code":"EUR","in_stock":true},{"title":"24M","offer_id":53716219068753,"sku":"1AR11003_R324G","price":19.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/2857\/8897\/files\/Play_up_1AR11003_R324G_1.jpg?v=1778096211"},{"product_id":"play-up-body-verde-em-algodao-organico-estampado","title":"Play Up - Green printed organic cotton bodysuit","description":"\u003cp\u003eThis charming long-sleeved bodysuit from the prestigious national brand \u003cb\u003ePlay Up\u003c\/b\u003e is the essential base piece that cannot be missing from your little one's layette. Crafted from high-quality organic cotton knit in a soft \u003cb\u003eLight Green\u003c\/b\u003e color, it stands out for its exclusive and poetic tree print throughout the garment. Designed with an absolute focus on comfort and practicality, it features a side opening at the shoulder with genuine coconut buttons (which provide a unique rustic charm) and a very functional crotch opening. It is the perfect choice to keep your baby comfortable, protected, and with a modern, conscious style in their day-to-day life.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover more pieces in our \u003ca href=\"https:\/\/smilingones.pt\/collections\/play-up\" title=\"Play Up | Roupa de Bebé\"\u003e\u003cstrong\u003ePlay Up baby and children's clothing collection\u003c\/strong\u003e\u003c\/a\u003e.\u003cbr\u003e\u003c\/p\u003e","brand":"Play Up","offers":[{"title":"18M","offer_id":53706649960785,"sku":"1AR11200_E714G","price":20.0,"currency_code":"EUR","in_stock":true},{"title":"36M","offer_id":53706649993553,"sku":"1AR11200_E714G","price":20.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/2857\/8897\/files\/Play_up_1AR11200_E714G_1.jpg?v=1778097089"},{"product_id":"leggings-algodao-flores-play-up","title":"Play Up - Knitted leggings with flower print","description":"\u003cp\u003eThese leggings from the prestigious national brand \u003cb\u003ePlay Up\u003c\/b\u003e are the perfect fusion of romantic sweetness and the practicality that everyday life demands. Crafted in a soft knit in \u003cb\u003eLight Pink\u003c\/b\u003e, the piece stands out for its exclusive and delicate all-over flower print. Designed specifically to keep up with children's active pace, they feature a very comfortable elastic waistband that ensures an impeccable fit without being tight. They are ideal for coordinating with basic sweaters, t-shirts, or tunics, creating modern, cute, and stylish looks for school, daycare, or family outings.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"rdc-structuredText-subtitle\"\u003e\n\n\u003cdiv class=\"nostyle contentTitles_subtitle\"\u003e\n\n\u003cp\u003e\u003cstrong\u003eTHE PRINT\u003cbr\u003e\u003c\/strong\u003eThe flowers, which are part of the artist's world and are delicate and feminine, have come to life in this light print full of different shapes.\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eChildren's Knit Leggings with Flower Print – Play Up (Ref: 2AR11654_E727P)\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover more pieces in our \u003ca href=\"https:\/\/smilingones.pt\/collections\/play-up\" title=\"Play Up | Baby Clothing\"\u003ePlay Up baby and children's clothing collection\u003c\/a\u003e.\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"Play Up","offers":[{"title":"24M","offer_id":53920821608785,"sku":"2AR11654_E727P","price":19.0,"currency_code":"EUR","in_stock":true},{"title":"12M","offer_id":53920821641553,"sku":"2AR11654_E727P","price":19.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/2857\/8897\/files\/2AR11654_E727P_1_8e6fdd65-2264-4719-8a83-3556c729362c.jpg?v=1780297013"},{"product_id":"leggings-algodao-rosa-play-up","title":"Play Up - Pink cotton leggings","description":"\u003cp\u003eThese charming leggings from the prestigious national brand \u003cb\u003ePlay Up\u003c\/b\u003e are the perfect combination of romantic delicacy and the absolute comfort that your baby's daily life demands. Made from high-quality, soft \u003cb\u003eribbed knit\u003c\/b\u003e, the piece stands out for its exclusive \u003cb\u003e\"Maria\"\u003c\/b\u003e color — a captivating and versatile shade of dark pink \/ dusty rose.\u003c\/p\u003e\n\u003cp\u003eThe great style feature lies in its elastic waistband, which presents a lovely \u003cb\u003eruffle detail at the waist\u003c\/b\u003e, transforming a basic piece into a unique and graceful model. These are the ideal leggings to wear under tunics, dresses, or cute sweaters, ensuring an adorable look for any outing or playtime moment.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eRibbed Knit Leggings with Ruffle Waist for Baby Girl – Play Up (Ref: 2AP11651_P4138)\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover more pieces in our \u003ca href=\"https:\/\/smilingones.pt\/collections\/play-up\" title=\"Play Up | Baby Clothing\"\u003ePlay Up baby and children's clothing collection\u003c\/a\u003e.\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Play Up","offers":[{"title":"24M","offer_id":54427834909009,"sku":"2AP11651_P4138","price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/2857\/8897\/files\/2AP11651_P4138_1.jpg?v=1780298167"},{"product_id":"sweatshirt-padrao","title":"Play Up - Printed sweatshirt","description":"\u003cp\u003eThe \u003cb\u003eShort Cut Sweater\u003c\/b\u003e from the prestigious national brand \u003cb\u003ePlay Up\u003c\/b\u003e is the perfect piece to create modern, original and ultra-comfortable \u003ci\u003elooks\u003c\/i\u003e for your little one. Crafted from soft jersey knit in the exclusive \u003cb\u003e\"So-So\"\u003c\/b\u003e colour (a textured, natural neutral tone), this sweater stands out for its irreverent design: a short and wide model that follows the latest children's fashion trends with a Scandinavian and minimalist touch.\u003c\/p\u003e\n\u003cp\u003eThe piece features a classic round neckline, long sleeves with soft elasticated cuffs that keep the sweatshirt in place and a poetic cloud print all over the knit. The final charm is provided by the opening on the shoulder with genuine coconut buttons, giving a unique rustic and sustainable finish.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKids' Short Sweatshirt with Cloud Print – Play Up (Ref: 2AP11352_E649N)\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover more pieces in our \u003ca href=\"https:\/\/smilingones.pt\/collections\/play-up\" title=\"Play Up | Baby Clothing\"\u003ePlay Up baby and children's clothing collection\u003c\/a\u003e.\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Play Up","offers":[{"title":"24M","offer_id":53918689034577,"sku":"2AP11352_E649N","price":35.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/2857\/8897\/files\/2AP11352_E649N_1.jpg?v=1780299878"},{"product_id":"casaco-algodao-cruzado","title":"Play Up - Knitted sweatshirt with brushed inside","description":"\u003cp\u003eThis beautiful long-sleeved sweater from the prestigious national brand \u003cb\u003ePlay Up\u003c\/b\u003e is the perfect piece to ensure your baby's comfort and well-being. Crafted from a soft knit in \u003cb\u003eOff-White\u003c\/b\u003e (Cream), the style stands out for its elegant V-neck cut and functional \u003cb\u003ewrap-around\u003c\/b\u003e design. The full front opening features a charming eco-friendly coconut button on the outside and a secure metal snap fastener on the inside. The key feature is its brushed interior, which offers a soft touch and retains body heat, making it the ideal piece for your baby's everyday life.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWrap-Around Knit Sweater with Brushed Interior in Off-White – Play Up (Ref: 0AR11350_P0085)\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover more pieces in our \u003ca href=\"https:\/\/smilingones.pt\/collections\/play-up\" title=\"Play Up | Baby Clothes\"\u003ePlay Up baby and children's clothing collection\u003c\/a\u003e.\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Play Up","offers":[{"title":"12M","offer_id":53918718034257,"sku":"0AR11350_P0085","price":40.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/2857\/8897\/files\/0AR11350_P0085_1_984fa807-91ca-4dba-9bc4-745323a9b3e5.jpg?v=1780298995"},{"product_id":"gorro-tecido-verde","title":"Play Up - Green Fabric Hat for baby","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Play Up Green Knitted Bonnet is a delicate piece to complete baby's first outfits. In Khaki Green, it features a knot at the top of the head and a front opening with two straps, combining a thoughtful design with the functionality needed for everyday life. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMade from 100% organic cotton, it prioritizes a natural fiber in a garment that is in close contact with baby's delicate skin. A simple and conscious choice for a newborn layette, designed to provide comfort and accompany the first few months. \u003cspan class=\"contents\"\u003e\u003cspan class=\"\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eGreen Knitted Bonnet – Play Up (Ref: P7214\/0AS11851)\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover more pieces in our \u003ca href=\"https:\/\/smilingones.pt\/collections\/play-up\" title=\"Play Up | Baby Clothes\"\u003e\u003cstrong\u003ePlay Up baby and children's clothing collection\u003c\/strong\u003e\u003c\/a\u003e.\u003cbr\u003e\u003c\/p\u003e","brand":"Play Up","offers":[{"title":"0M","offer_id":54688593641809,"sku":"P7214\/0AS11851","price":10.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/2857\/8897\/files\/play_up_gorro_verde.webp?v=1787671362"},{"product_id":"play-up-sapatos-tecido-rosa","title":"Play Up - Pink fabric shoes for baby","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe pink fabric shoes by Play Up are a delicate choice to complete a baby's first outfits. The pink tone adds a soft, timeless touch, while the cotton fabric provides comfort for little feet, making them especially suitable for quiet everyday moments.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMade from 100% organic cotton, they prioritize a natural fibre that is pleasant against a baby's delicate skin. A conscious option from Play Up that combines simplicity, comfort, and care in the choice of materials.\u003c\/p\u003e\n\u003cp\u003ePink fabric shoes – Play Up (Ref: 0AS11853)\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover more pieces in our \u003ca href=\"https:\/\/smilingones.pt\/collections\/play-up\" title=\"Play Up | Roupa de Bebé\"\u003e\u003cstrong\u003ePlay Up baby and children's clothing collection\u003c\/strong\u003e\u003c\/a\u003e.\u003cbr\u003e\u003c\/p\u003e","brand":"Play Up","offers":[{"title":"0M","offer_id":54687396954449,"sku":"0AS11853\/P4146","price":11.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/2857\/8897\/files\/play_up_botas_rosa_1.webp?v=1787671422"},{"product_id":"play-up-sapatos-verdes","title":"Play Up - Green fabric shoes for baby","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe green fabric shoes by Play Up are a delicate and versatile choice to complete a baby's first outfits. The green tone gives them a natural look that is easy to match, while the fabric provides the comfort and softness essential for accompanying the quiet moments of everyday life.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMade from 100% organic cotton, they prioritize a natural fiber that is pleasant against a baby's delicate skin. The recommended washing instructions help preserve the fabric and keep the shoes looking good for longer, making them a conscious choice for the little ones' wardrobe.\u003c\/p\u003e\n\u003cp\u003eGreen fabric shoes – Play Up (Ref: 0AS11853)\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover more pieces in our \u003ca href=\"https:\/\/smilingones.pt\/collections\/play-up\" title=\"Play Up | Roupa de Bebé\"\u003e\u003cstrong\u003ePlay Up baby and children's clothing collection\u003c\/strong\u003e\u003c\/a\u003e.\u003cbr\u003e\u003c\/p\u003e","brand":"Play Up","offers":[{"title":"0M","offer_id":54688769343825,"sku":null,"price":11.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/2857\/8897\/files\/play_up_botas_verdes_1.webp?v=1787671482"},{"product_id":"play-up-babete-tecido-rosa","title":"Play Up - Pink fabric bib for baby","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe pink woven bib by Play Up combines functionality with a delicate aesthetic to accompany your baby's mealtimes and small everyday moments. The pink tone gives it a soft look, while the cotton fabric provides a comfortable feel against the skin.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMade from 100% organic cotton, it favors a natural and soft fiber, which is especially important for an accessory used close to the baby's skin. The recommended washing instructions help to preserve the fabric and the bib's good appearance over time.\u003c\/p\u003e\n\u003cp\u003ePink woven bib – Play Up (Ref: 0AS11852\/P4146)\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover more pieces in our \u003ca href=\"https:\/\/smilingones.pt\/collections\/play-up\" title=\"Play Up | Roupa de Bebé\"\u003e\u003cstrong\u003ePlay Up baby and children's clothing collection\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","brand":"Play Up","offers":[{"title":"0M","offer_id":54687425397073,"sku":"0AS11852\/P4146","price":9.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/2857\/8897\/files\/play_up_babete_rosa.webp?v=1787671528"},{"product_id":"play-up-macacao-jersey-riscas","title":"Play Up - Striped Jersey Jumpsuit","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Play Up Striped Jersey Jumpsuit combines comfort, functionality, and a timeless look to accompany your baby throughout the day. The grey striped pattern gives it a delicate and versatile style, while the round neckline and long sleeves help create a comfortable outfit for their first months. The back opening with coconut buttons and the crotch opening with snap fasteners make dressing and changing diapers easy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe knit is made of 89% regenerative cotton, 10% recycled cotton, and 1% elastane, a blend designed to provide softness, comfort, and flexibility for the baby's movements. The choice of regenerative and recycled cotton also adds a more conscious dimension to a piece designed for everyday wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eStriped Jersey Jumpsuit – Play Up (Ref: 0AS11502\/R368G)\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\n\u003cmeta charset=\"utf-8\"\u003eDiscover more pieces in our \u003ca href=\"https:\/\/smilingones.pt\/collections\/play-up\" title=\"Play Up | Baby Clothing\"\u003e\u003cstrong\u003ePlay Up baby and children's clothing collection\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Play Up","offers":[{"title":"0M","offer_id":54687655166289,"sku":"0AS11502\/R368G","price":21.5,"currency_code":"EUR","in_stock":true},{"title":"1M","offer_id":54687655199057,"sku":"0AS11502\/R368G","price":21.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/2857\/8897\/files\/play_up_macacao_riscas_1.webp?v=1787671629"},{"product_id":"play-up-conjunto-casaco-calcas-rib","title":"Play Up - Ribbed jacket and trousers set Cream","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Play Up RIB jacket and trousers set is designed to wrap your baby in comfort during everyday moments. A versatile and cozy set, ideal for creating a polished yet relaxed look, without compromising the little ones' freedom of movement.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMade from 100% organic cotton, it offers a naturally soft and pleasant touch against the baby's delicate skin. A conscious choice for families who value quality materials, comfort, and pieces designed to accompany the routines of the early days.\u003c\/p\u003e\n\u003cp\u003eRIB jacket and trousers set – Play Up (Ref: 0AS115507P0088)\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover more pieces in our \u003ca href=\"https:\/\/smilingones.pt\/collections\/play-up\" title=\"Play Up | Roupa de Bebé\"\u003e\u003cstrong\u003ePlay Up baby and children's clothing collection\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","brand":"Play Up","offers":[{"title":"0M","offer_id":54687828312401,"sku":"0A11550\/P0088","price":18.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/2857\/8897\/files\/play_up_conjunto_casaco_calcas_rib_creme_1.webp?v=1787672011"},{"product_id":"play-up-conjunto-casaco-calcas-rib-verdes","title":"Play Up - Green RIB Jacket and Trousers Set","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Play Up Green RIB Jacket and Trousers Set combines a delicate and timeless look with the essential comfort for a baby's everyday life. A practical option to create a complete and harmonious outfit, with the softness and coziness ideal for the little ones.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eProduced in 100% organic cotton, this set favors a natural fiber that is pleasant to the touch. The quality composition makes it a conscious choice for a baby's wardrobe, designed to provide comfort during daily use and to keep looking beautiful with the proper care.\u003c\/p\u003e\n\u003cp\u003eGreen RIB Jacket and Trousers Set – Play Up (Ref: 0AS11550\/P0088)\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover more pieces in our \u003ca href=\"https:\/\/smilingones.pt\/collections\/play-up\" title=\"Play Up | Roupa de Bebé\"\u003e\u003cstrong\u003ePlay Up baby and children's clothing collection\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e","brand":"Play Up","offers":[{"title":"0M","offer_id":54687870255441,"sku":"0AS11550\/P7214","price":18.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/2857\/8897\/files\/play_up_conjunto_casaco_calcas_rib_verde_1.webp?v=1787671759"},{"product_id":"play-up-leggings-rib-flame-verdees","title":"Play Up - Green Ribbed Flamé Leggings","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePlay Up's Green Rib Flamé Leggings combine a delicate, timeless look with the essential comfort for a baby's everyday life. The green shade makes them easy to pair with different pieces, creating comfortable outfits full of personality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMade from 100% organic cotton, they offer the naturally soft touch of cotton and a composition designed to be in contact with a baby's delicate skin. Washing at up to 30ºC helps preserve the garment and extend its use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGreen Rib Flamé Leggings – Play Up (Ref: I0AS11651\/P7214)\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\n\u003cmeta charset=\"utf-8\"\u003eDiscover more pieces in our \u003ca href=\"https:\/\/smilingones.pt\/collections\/play-up\" title=\"Play Up | Baby Clothes\"\u003e\u003cstrong\u003ePlay Up baby and children's clothing collection\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Play Up","offers":[{"title":"0M","offer_id":54688156877137,"sku":"0AS11651\/P7214","price":18.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/2857\/8897\/files\/play_up_leggings_rib_verdes_3.webp?v=1787671815"},{"product_id":"play-up-leggings-rib-flame-creme","title":"Play Up - Rib Flamé Cream Leggings","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003ePlay Up's Cream Rib Flamé Leggings combine a delicate and timeless aesthetic with the essential comfort for a baby's everyday life. The cream tone and rib flamé finish make this piece easy to match, creating soft and natural looks for different moments.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMade from organic cotton, they prioritize comfortable contact with the skin and a more conscious choice of materials. A versatile piece, designed to provide freedom of movement and to easily integrate into a baby's daily wardrobe.\u003c\/p\u003e\n\u003cp\u003eCream Rib Flamé Leggings – Play Up (Ref: 0AS11651\/P0088)\u003c\/p\u003e\n\u003cdiv\u003e\n\n\u003cmeta charset=\"utf-8\"\u003eDiscover more pieces in our \u003ca href=\"https:\/\/smilingones.pt\/collections\/play-up\" title=\"Play Up | Roupa de Bebé\"\u003e\u003cstrong\u003ePlay Up baby and children's clothing collection\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Play Up","offers":[{"title":"0M","offer_id":54688233783633,"sku":"0AS11651\/P0088","price":18.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/2857\/8897\/files\/play_up_leggings_rib_creme_2.webp?v=1787671912"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/2857\/8897\/collections\/play_up_roupa_copy.webp?v=1787730508","url":"https:\/\/smilingones.pt\/en\/collections\/play-up.oembed?page=2","provider":"Smiling Ones","version":"1.0","type":"link"}